Designing a brand experience that empowers “mumletes” through strength and community: Ūkaipō, a mother made movement.

Maria, the founder of Ūkaipō, reached out to me to create a brand identity from the ground up that would resonate with her powerful, mother-made movement community and sportswear for mums. She wanted a professional look that would help build her community from the very beginning. The identity needed to speak to resilient mothers, embodying the strength and confidence they possess. Maria envisioned a bold, powerful brand with subtle nods to her Māori culture.

This project was a dream to work on, and I had a blast helping Maria bring Ūkaipō’s vision to life! To see what Ūkaipō is up to, follow along at @ukaipo.community and get inspired by these amazing women.