A creative all-rounder at Bunches.co.uk
I began my journey at Bunches as a graphic designer and gradually advanced to the position of senior creative over six years. As a creative lead, I played a pivotal role in various projects from start to finish. This included providing guidance to junior designers, generating innovative design concepts to drive the business forward, and managing a significant workload in a fast-paced environment.
My versatile creative skills positively influenced the perception of the Bunches brand across multiple channels, including marketing visuals, printed materials, digital platforms, creative direction, photography and more. Continuously seeking learning opportunities and exploring new ideas, I consistently aimed to deliver creative solutions while adhering to brand guidelines and advocating for innovation.
SCOPE OF WORK
BROCHURE DESIGN, PRINT MATERIALS, PACKAGING DESIGN, EMAIL MARKETING DESIGN, WEBSITE DESIGN, CREATIVE DIRECTION, PHOTOGRAPHY, SOCIAL MEDIA DESIGN, MARKETING
Reimagining the customer journey
The goal was to transform how recipients get information in their newly arrived gift and packaging boxes. Taking charge of the entire creative process, including photography, prop sourcing and set design, I led the creative direction and graphic design for two key booklets included in every delivery box.
The 8-page 'Our Story' booklet aimed to build brand awareness, while the 12-page 'Care Guide' provided clear instructions for both new and experienced gift recipients. From concept to execution, I ensured these booklets effectively conveyed Bunches' commitment to quality and customer care.
Designing, photographing and styling seasonal calendars as a special gift for valued customers.
During my time at Bunches.co.uk, I led and worked on the design of seasonal calendars for three years. Working closely with the head florist, we meticulously selected flowers to complement each month's theme. I took charge of planning and directing photo shoots, ensuring timely execution while adhering to budget constraints. This provided clear direction for the marketing and design team, fostering a shared vision and progress for the project.
From initial designs to the final product, I oversaw every aspect of the project, including organising photo shoots, set designing, capturing images, sourcing props, retouching and styling each scene. Leveraging the head florist's expertise, we ensured the flowers looked their best during shoots, resulting in high-quality, functional calendars.
The goal was to create calendars that not only served as a token of appreciation for Bunches' loyal customers but also strengthened their connection with the brand.
An array of greeting card designs for various occasions
I designed a diverse collection of cards for Bunches online card shop, each featuring unique styles tailored to customers' preferences. From sleek and contemporary designs to bold typographic styles and whimsical hand-drawn creations, these cards serve as the perfect finishing touch to complement any gift.
Gift boxes that leave an impression
I designed packaging for a variety of products offered by Bunches, each requiring a unique box size and design. These packaging boxes featured hand-drawn illustrations of flowers and plants, adding a personalised brand touch to the packaging. My expertise in understanding dielines, print methods, materials, colour swatches and communicating with printers allowed me to create designs that not only looked visually on brand but resonated with Bunches target audience.
I played a pivotal role in the creation of numerous seasonal product brochures and various print projects. By closely adhering to marketing briefs, I ensured the delivery of desired outcomes and remained open to feedback, readily adapting to any changes or revisions from the team. Over the years, I've witnessed the business evolve through different phases of growth and my skills have evolved in tandem. One notable achievement was the revitalization of an outdated product brochure style. I developed a new, customer-friendly design that is both timeless and visually appealing, a design that remains in use today.
Seasonal brochures, in-box offers and lots of lovely printed assets to delight
A fresh look for the cards landing page, plus new on-brand photography
I collaborated closely with the development team to create innovative web design concepts for Bunches' custom site, continuously refining my skills in web design and user experience. Throughout the process, I remained mindful of Bunches' design style, ensuring that all designs stayed true to the brand's identity while exploring new ideas to enhance user engagement and functionality.
Leading the design of the Bunches greetings card landing page, I introduced a revamped filtering search bar that has revolutionized the customer experience, simplifying the process of finding greeting cards and driving sales. Additionally, I crafted compelling blog graphics and digital assets, including online advertisements, which contributed to increased sales and brand visibility.
A digital dose of joy
I played a daily role in crafting email newsletters and weekly campaign designs, ensuring they embodied the essence of the Bunches brand. Additionally, I proactively introduced fresh design ideas aimed at driving sales and enhancing brand recognition. These initiatives helped to engage customers and effectively communicate the Bunches story through the email campaigns.
Beautiful product photography to generate streams of content for the Bunches brand
Whether it was the launch of a new product or the need for fresh imagery for a project, I eagerly stepped in to contribute. I planned, sourced and executed various photoshoots, continuously honing my photography skills. Through experimentation, I played a pivotal role in shaping Bunches' product photography direction, capturing aspirational shots of products. This photography style has become a cornerstone of Bunches brand identity and prominently features across the website, in brochures, posters, advertisements, social media and more. By establishing this consistent visual language, it’s forged genuine connections with Bunches customers while also providing a wealth of raw imagery for creating endless content.