Stylish branding for new marketplace luxury fashion app

Wardrobe is a marketplace app supporting pre-loved circular fashion for high end Australian brands, primarily catering to fashion forward women. It offers a seamless buying and selling experience, fostering community engagement and empowerment through fashion.

For Wardrobe's visual branding, our goal was to achieve a harmonious blend of sophistication and approachability. We developed a custom wordmark primary logo that embodies the fluidity of clothing and community connections. Responding to the client’s preference for green and pink, we curated a palette evoking elegance, femininity and warmth, while the addition of gold accents introduced a touch of luxury, embodying the brand's commitment to elegance.

The result is a polished and stylish aesthetic that elevates Wardrobe's brand image and provides a flexible palette for the app's design, ensuring cohesive visual elements across all platforms.